Leslie's Swimming Pool Supplies New Concept Store Elevates Customer Shopping Experience

PHOENIX, March 23, 2015 /PRNewswire/ -- Leslie's Poolmart, Inc. (Leslie's), the nation's leading retailer of swimming pool supplies and related products, announced plans to grand open their new concept store. The new store, located next to their corporate headquarters on 20th Street and Indian School in Phoenix, was designed with a unique shopping experience in mind. The store spotlights an open floor plan with customer-friendly displays.

"We are excited about our Indian School concept store. Our team is committed to exceeding customer expectations and we've designed a whole new shopping experience we think pool owners will love," stated Steve Ortega, Executive Vice President, COO and CFO of Leslie's Poolmart, Inc.

The new store was designed to provide guests with a more engaging shopping experience. In addition to the standard assortment of chemicals, parts and cleaning equipment offerings to maintain swimming pools, customers at this store will now find a fully-working spa, a 300-gallon remote control pool cleaner tank and new easier-access product displays. The customer-friendly displays showcase a variety of products and provide the customer the ability to examine the products through a more hands-on experience.

The store also has an easy-to-use interactive display where pool owners can calculate their energy savings by switching to a variable-speed pump. Several other new items can be found around the store, including a sauna, new underwater fitness products and an expanded assortment of items to enhance backyard living.

Additional educational signage, enhanced water test and service area, and unique LED lighting were integrated into the new design, all with the objective of providing an outstanding shopping experience.

The store will celebrate its grand opening March 26th – 30th with a special savings of 20 percent off everything in the store. The current hours for the new store are Monday through Saturday 9a–6p and Sunday 10a-5p. Leslie's has 65 stores in the greater Phoenix area. To find a store near you, visit lesliespool.com/stores.htm.

About Leslie's Poolmart, Inc.:
Founded in 1963, Leslie's Poolmart, Inc. is the world's largest specialty retailer of swimming pool supplies and related products. Leslie's currently markets its products through nearly 900 retail store locations in 35 states, a nationwide mail-order catalog, and an Internet e-commerce site: www.lesliespool.com.  Leslie's corporate headquarters is located in Phoenix, Ariz.


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SOURCE Leslie's Poolmart, Inc.